Love them or hate them, People for the Ethical Treatment of Animals always create a stir wherever they go. And though many of us have had issues with their prejudices against fat people, their sexist ads, and other problematic themes, one thing cannot be denied—the organization has been effective. It has successfully—with the help of thousands of activists, of course!—stopped the cruelty against many animals and led the way toward reform for lab animals, animals on factory farms, circus animals, and many other circumstances.
Their tactics may be controversial, but they are also famous for getting the job done. That’s why working with PETA could be the experience of a lifetime for anyone interested in grassroots campaigning, community organizing, marketing, and especially animal rights.